Woodstock
I developed the concept for Woodstock as a restaurant which embodies the fun and loose atmosphere of the legendary festival. The design was heavily inspired by the work of Peter Max, a pivotal influence of the art in the counterculture generation. I drew from his style by incorporating a vibrant color palette and informal line quality in both my typography and illustrations.
Art Direction: Paul Sheriff
I created the logo by experimenting with iconic symbols of the festival. I decided on a peace sign to symbolize a dining plate and a fork and knife resting beside it. I experimented with colors and type, drawing inspiration from common poster design of the era.
